LIV CANADA

CLIENT HIGHLIGHT

CLIENT HIGHLIGHT

LIV CANADA

I partnered with Liv Canada to create social content that highlighted both performance and the rider experience: from documenting the precision of the Dynamic Cycling Fit bike fitting process to capturing the excitement of new bike day with the new Liv Langma Advanced Pro 1, along with feature-focused content on the Liv Macha 2 shoes. The content showcased how thoughtful fit, equipment and innovation help riders feel stronger, more confident and more connected to their bikes; especially meaningful in continuing to make high-performance cycling more visible and accessible for women.

How I helped:

→ Social Media Videos (vlog short-form)

→ Photography

Woman using a spin bike in a gym
A woman riding a white bicycle near a body of water, wearing a purple cycling jersey, a black helmet and sunglasses, with tattoos on her arms and legs.
Two women in cycling gear standing with their bikes in front of a large, smiling cyclist poster at a LIV store.
Three women wearing helmets riding bicycles along a shoreline on a paved path with water on one side and a cloudy sky above.
A woman riding a white road bike along a paved path near a body of water, wearing a purple cycling jersey, black shorts, a black helmet, sunglasses, and a smartwatch.
Two women riding bicycles outdoors near a body of water, one wearing a white helmet and the other wearing a black helmet, with a cloudy sky above.
Two women riding bicycles along a lakeside path, wearing helmets and sporty clothing.
A woman in cycling gear, including a purple shirt and helmet, standing next to a white road bicycle with water bottles, smiling and looking to the side.
Close-up of a woman riding a white road bike outdoors, dressed in purple and black cycling gear, with tattoos on her arms and legs, and a water bottle attached to the bike.
A woman wearing a bicycle helmet and a sports jersey with the logo 'CIN' on the back, looking away against a clear blue sky.
Two people on bicycles at the beach, with one person looking at their phone and the other holding the bicycle handlebar.
Close-up view of a person riding a white bicycle outdoors near a body of water. The person is wearing a purple short-sleeve shirt, black and purple cycling shorts, and black socks.
A young woman in cycling gear, wearing a black helmet and red-tinted sunglasses, smiling while riding a white bike on a city street.
Close-up of a cyclist's foot wearing a white cycling shoe with a BOA dial, clipped into the pedal of a mountain bike with a large chainring, on an asphalt road.

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